UAE
UAE: Sharjah Airport launches new sonic branding
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The Sharjah Airport Authority (SAA) launched the distinctive sonic branding of Sharjah Airport.
The musical tone, inspired by the sounds and movements of the airport, adds a new dimension to the airport’s identity.
The sonic branding highlights the three seagulls in the logo: air, land and sea. The Emirati culture and Sharjah as a travel hub are embodied in the melodies of oud, while the piano represents sustainability. The sonic, in general, has a relatively slow tempo to convey a calm, pleasant travel experience.