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Money & BusinessSaudi Arabia

STC Denies Copying US Firm’s Logo

The ongoing dispute over the new Saudi Telecom Company (STC) logo witnessed a serious escalation with the US-based CTS Corporation filing an opposition proceeding in the Kingdom to protect its name and logo from trademark infringement by the Saudi telecom provider.

A statement issued by CTS claimed that the new STC logo, launched Dec 19, 2019, was a “direct copy of CTS’ logo.

For its part, the Riyadh-based STC issued its own widely circulated statement. Although it steered away from directly naming CTS, the statement defended STC’s position and accused an unidentified firm of “blackmail.”

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