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Meet Ms. Sheikha Latifa Al Khalifa, Co-founder of Clever Play

The inspiration behind Clever Play goes to my nephews. We wanted to have a place where we could give them space to fail and try to do new things. Though it started with them, now after 2 years into it, we have served over 15,000 children.

I don’t have an education or business background. So at Clever Play, there were lots that I had to catch up. But with a learning mindset, you will know that you can adapt and this way, the process was fun for me. I got to know myself better. Though I consider work as a part of my life,  I do take mini-vacations every now and then to regain my momentum. While doing business,  I’d say the character is what we look for in our team and we need people who will go out of their way to make things happen.        

My one piece of advice to women is to be brave enough to be imperfect. Embrace your uniqueness and start before you’re ready.

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